2020 Western Design Conference

Jen X Equine Wins Entry into 28th Annual Western Design Exhibit & Sale in Jackson Hole


Draper, Ut. – Jen X Equine, a Utah-based equestrian gear and saddle pad manufacturer, is pleased to announce that they’ve been selected for the 28th Annual Western Design Exhibit & Sale in Jackson Hole, WY this September. Only 100 entries are welcomed into the exhibit every year.

“Western Design is an unbelievably prestigious competition and we’re honored to share the stage with such talented artists,” said Jen X Equine Founder & CEO Jen Hegeman. “Every season we push ourselves to create the best in Western fashion and accessories. I’m glad we’ll be able to share some of those creations and our new brand, Jypsy Soul, this fall in Jackson Hole.”

Always deep rooted in the equine industry, Jen Hegeman designed saddle pads for some of the biggest equestrian companies in the United States. In fact, her designs became the first saddle pad ever selected by the US Equestrian Team for the 2012 and 2016 Olympics. Then, as a single mom raising a child on her own, she quit her job and launched Jen X Equine. Integrating her earlier work as a model, she eventually expanded from saddle pads to a fashion and home décor line under their new brand Jypsy Soul – each with an equestrian flair.

“Sometimes it was a struggle just to keep the lights on, but I’ve always believed in hard work,” explained Hegeman. “Ultimately, we figured a few things out, picked up some steam, and now we’re taking Jypsy Soul to the show.”

The Western Design Exhibit + Sale is a one-of-a-kind showcase for museum-quality functional art. The finest Western-influenced designers and artists from across the country apply to be among the exhibitors showcased. Handcrafted works in leather, metal, accents, woodworking, mixed media, jewelry, and fashion will be viewed and purchased by discriminating residents and visitors at our spectacular location in beautiful Jackson Hole. Over $20,000 is awarded for design excellence.

Hegeman will be exhibiting a number of Jypsy Soul products at the conference including hooded riding ponchos, riding cloaks, throws, sheepskin pillows, table runners, and Christmas stockings.

“I think everybody has a little cowgirl or cowboy in them. Our work, from the ponchos to the pillows to the pads or throws, provides a modern old west spirit you can’t find anywhere else. It’s a uniquely American experience that hopefully leaves everyone with a smile,” concluded Hegeman.


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The following submissions were responsible for Jen X Equine's entry into the Western Design Conference;



Up River Dance Hooded Riding Cloak


Land of Buffalo and Prairie Rush Hour Home Decor


Los Ojos Hooded Riding Poncho

Cutting-Edge Technology, Revolutionary Designs